MEGABASS MPW SERIES: THE APEX OF PERFORMANCE AND CRAFT

Back in 1986, Yuki Ito began Megabass in a garage with a single vision: "Megabass & Works." But can a global manufacturer still produce that same level of custom, world-class craftsmanship today? At Megabass, the answer is YES.

Through MPW (Megabass Performance Works), factory master artisans and ITO Engineering technicians assemble for exclusive, irregular development sessions. Free from mass-production constraints, MPW pushes the boundaries of experimental tech to build ultra-high-performance lures designed for one purpose—catching more fish than anyone else.

They don't just build tackle; they elevate technology into art.

Where Megabass pushes lure design beyond the ordinary

Megabass Performance Works — MPW — is where Megabass experiments with specialized lure concepts, unusual actions and highly targeted fishing applications.

Rather than simply adding another lure to an established category, MPW products are developed around a specific performance objective. The result is a collection of highly specialized Megabass lures that often sit outside the company's conventional production lineup.

Some are extreme versions of familiar Megabass concepts. Others explore completely different approaches to topwater, wakebait, vibration or big-bait fishing.

If the standard Megabass catalog represents proven lure design at its most refined, MPW is where Megabass asks what happens when those ideas are pushed further.

What is Megabass Performance Works?

Megabass Performance Works is a specialized development program within the Megabass ecosystem.

The philosophy behind MPW is simple: identify a particular fishing problem or opportunity, then engineer a lure specifically around it.

That can involve:

A size that does not exist elsewhere in the Megabass range
An unusual body or weight configuration
Specialized buoyancy
A highly specific swimming action
Experimental hydrodynamics
Increased surface disturbance
Specialized big-fish hardware
A technique designed for heavily pressured fish
A lure optimized around a particular forage profile

This is why MPW products can feel so different from conventional Megabass lures.

They aren't necessarily designed to be the most versatile lure in your tackle box.

They are designed to do something very specific, extremely well.

MPW POPS

A finesse popper with a very different personality from POPX. At 60 mm and 1/4 oz, it sits between the familiar POPX and Baby POPX in size. Megabass designed it to combine extremely quick table-turning action with the ability to remain in place and work a target area with subtle movements.

That makes MPW POPS particularly interesting when conventional walking or popping presentations are too aggressive.

Megabass MPW POPS HT Trial Wakasagi Topwater Lure

$20.50$18.45

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The lure is designed around a combination of:

Fast response –> The body reacts immediately to rod input.
Quick table turns –> It can rapidly change direction across a very small area.
Fine control –> Despite its quick response, it can be worked slowly and precisely around a target.
Compact profile –> The 60 mm body bridges a useful gap between Megabass' smaller and larger poppers.

When should you fish MPW POPS?

MPW POPS makes the most sense when you need a small, precise topwater presentation rather than maximum surface disturbance.

Try it around:

Shallow cover
Weed edges
Dock or shoreline structure
Calm water
Pressured bass
Small surface-oriented forage
Fish that follow larger topwaters without committing

MPW POPS specifications

Length: 2.4 inch /60 mm
Weight: 1/4 oz
Type: Floating
Category: Popper / Topwater
Ideal application: Finesse topwater

MPW MEGADOG – The giant topwater built for giant fish

MEGADOG is what happens when Megabass takes the DOG-X concept and turns the dial all the way up.

At 220 mm and approximately 4.3/5 oz, MPW MEGADOG is an enormous floating pencil bait designed for predators that are actively feeding on exceptionally large baitfish. Megabass describes it as a specialized big-fish weapon derived from the legendary DOG-X concept.

Megabass MPW Megadog Matte Rainbow Topwater Bait

$39.90$35.91

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MEGADOG: more than just a giant pencil bait

The lure incorporates two inertial balancing systems that work independently of the primary action fulcrum. This helps maintain a controlled sliding action despite the lure's extreme dimensions.

Its reinforced construction also reflects the intended targets, with a heavy stainless penetrating wire and high-strength power swivels around the hook attachment points.

How to fish MEGADOG

You don't necessarily need to attack the lure with violent rod movements.

A simple Retrieve → stop → retrieve → stop can make MEGADOG slide across the surface like a fleeing baitfish.

More aggressive rod work produces a much more explosive walking and splashing presentation.

This gives the lure two very different personalities:

Slow & controlled – Long slides, pauses and broad surface displacement.
Aggressive – Sharp rod movements, splash and rapid walking action.

When should you fish MEGADOG?

MEGADOG is a specialized tool for situations involving genuinely large prey.

Large baitfish
Mullet
Gizzard shad / shad-sized forage
Big surface-feeding predators
Trophy largemouth
Monster sea bass / sea bass
Fall big-bait patterns
Fish actively chasing oversized forage

Megabass specifically positions the lure around predators feeding on baitfish over 200 mm.

MEGADOG specifications

Length: 220 mm
Weight: 4.3/5 oz
Type: Floating
Category: Pencil bait / Big bait / Topwater
Hooks: #2/0 × 3
Ideal application: Trophy-fish topwater

MPW KIRINJI 90 – A wakebait with a different action

KIRINJI 90 is one of the most interesting examples of Megabass' approach to specialized surface fishing. Rather than behaving like a conventional wakebait, KIRINJI combines ultra-high-pitch rolling action, surface disturbance and Megabass' water-through hydrodynamic system.

Megabass developed KIRINJI around a highly responsive surface presentation intended to work even when fish have become wary of more conventional lures.

Megabass MPW KIRINJI 90 Tonosama Frog Wakebait 3.5"

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KIRINJI 90 as a finesse wakebait

One of the most interesting applications is slow surface fishing.

Megabass reports that KIRINJI can be particularly effective on pressured bass in areas where weeds approach the surface, with its subtle high-pitch rolling action creating a distinctive surface disturbance. This makes it particularly interesting when conventional topwater lures are getting follows but not strikes.