Super Shallow. Sonic Boom.
 
Built around Ito's patented hydrodynamic technology, the BLOWLY's fat body and unique water-through structure generate an astonishingly aggressive vibration. Its action is so powerful that Megabass describes it as a “sonic boom”—a shock wave designed to stir bass throughout the area surrounding its retrieve path.
 
At any retrieve speed, it surpasses traditional balsa crankbaits in action pitch, combining an enlarged projection area with a through-water structure for exceptional cranking performance. Stability is maintained by channeling water through internal ducts, enhancing both vibration frequency and straight-line tracking.
 
While it swims at super shallow depth, it draws aggressive bites from far deeper water and side angles, enabling an unpredictable, adrenaline-filled fishing experience. High-speed retrieves keep the lure in the strike zone longer, maximizing hookups.
 
Maximum Vibration at Every Speed
Despite its compact 49 mm profile, the BLOWLY produces an action pitch that surpasses classic balsa crankbaits across its entire retrieve range.
 
Its expanded body profile creates a large overall presence in the water, while the unique water-through structure intensifies its cranking performance. The result is an unusually powerful vibration from a lure designed to run in the super-shallow zone.
 
Calling Bass From Below
When retrieved through open water, its intense vibration can provoke aggressive chasing bites from bass positioned deep below the lure or slightly off to the side. This creates an unpredictable style of fishing where strikes can come from virtually any direction.
 
Why Choose the I×I BLOWLY?
Compact, high-impact fat-body design
Extreme vibration for super-shallow cranking
Action pitch exceeding classic balsa crankbaits
Unique water-through structure
Large projected profile for increased presence
Designed for aggressive shallow-water reaction bites
 
Specifications
Length: 49 mm
Weight: 3/8 oz.
Type: Floating
Depth: Max 0.5 m
 
The I×I BLOWLY turns super-shallow cranking into a high-alert game. Its compact body generates such an intense vibration that bass can attack from well beyond the lure's immediate path.