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Gamakatsu Expands its Giant Baits Laughin' 300 Lineup with the Mirage Bait Color
Gamakatsu’s Laughin’ series, designed by Takuma Akamatsu, has established itself as a highly technical big bait platform. Built with a unique joint structure and a calculated short lip, the lure is engineered for high-articulation action while minimizing forward travel distance—allowing anglers to keep the bait working in the strike zone longer.
Oct 211 min read


Megabass Unveils Newest Respect Color: "Twilight Secret"
Megabass has officially announced the latest addition to its highly sought-after Respect Color lineup: "Twilight Secret". Available strictly on a built-to-order (pre-order) basis, this limited release revives and reimagines classic Megabass color heritage across select current production models.
Oct 131 min read


Catalog Update: TIEMCO and Little Jack Are Now Available
We are pleased to announce the addition of two distinct Japanese tackle manufacturers to our catalog: TIEMCO and Little Jack. Both brands bring unique engineering approaches that complement our existing selection of JDM hardbaits, swimbaits, and saltwater tackle.
Sep 241 min read


Issei SS Jig: Haruhiko Murakami’s Shore Jigging Weapon for Bluefish
When you need to cover water from the shore, few lure types are as effective as a well-designed metal jig. Long casts, fast retrieves and the ability to reach different depths make them a natural choice when targeting powerful saltwater predators. The Issei Umitao Speed Sardine Jig, commonly known as the SS Jig, is built specifically with that style of fishing in mind.
Sep 104 min read


Megabass iPX-12 & iPX-16: A New Generation of Deep-Diving Crankbaits
Yuuki Ito × Brandon Palaniuk — two different approaches to bass fishing, combined into one new deep-cranking system. Megabass is set to release two exciting new deep-diving crankbaits in September 2026: the iPX-12 and iPX-16. Part of Megabass's new ito ENGINEERING iPX series, these crankbaits combine the design philosophy of Megabass founder and lure designer Yuuki Ito with the on-the-water experience of professional angler Brandon Palaniuk. Pre-orders are already underway th
Sep 53 min read
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